A few weeks ago I wrote about a helpful mental model for SEO (and marketers for that matter): the idea that your content, web pages, websites […]

Surfaces.   If you’ve been following along with posts on this blog, you’ve likely seen me mention the word “surface” or “surfaces” quite a bit.   […]

I tend to look at things from a 10,000 foot view on most things in the digital world.   Whether it’s my mathematics background or my […]