September 11, 2026
“Diamond.” In a previous post here I mentioned how SEOs were the attention mechanism before the modern day transformer attention mechanism – guiding and shaping […]
August 29, 2026
“Shadows in ghosts.” A few weeks ago here I wrote about how AI/LLM search responses can resemble our traditional search foundations – “Markovian ghosts“, so […]
August 22, 2026
An archer smoothly picks up his arrow, bow in hand. He slots the arrow in place and confidently pulls it back into position. Taking […]
August 15, 2026
“To aim at.” If you look at the etymology (word origin) of the word “stochastic” you will find many interpretations and among them you’ll find […]
July 25, 2026
“Read between the lines.” “In an ever changing world/landscape.” “In a nutshell..” Clichés. Being exposed to a term or phrase so much […]
July 17, 2026
Walks. A starting point, a destination — and a path connecting the two. Every story has a beginning, middle and end and a walk […]
July 11, 2026
“Finding a basis”. “Looking for a basis.” “What is the basis for this argument?” “Is this cash basis or accrual?” “Basis” is […]
June 6, 2026
The past few weeks I’ve covered quite a few areas of mathematics and how they connect with and relate to AI/LLM search spaces, so I want […]
May 29, 2026
If you work online, in search or digital marketing in recent years it’s likely you’ve seen or heard the word “vector” or “vector space” thrown around […]
May 23, 2026
Metric. If you’ve worked in search/marketing this is a term that you should be familiar with and likely use everyday (and, perhaps, are exhausted by […]










