Harnessing Uncertainty
Inside the emergence of LLMs & AI spaces from search.
By Daniel A. Dahlen
With nearly 2 decades quietly working behind the scenes in the search marketing industry, inlightofcontext.com is my contribution from the large collection of notes, thoughts and predictions from that time, for posterity.
September 11, 2026
“Diamond.” In a previous post here I mentioned how SEOs were the attention mechanism before the modern day transformer attention mechanism – guiding and shaping […]
August 29, 2026
“Shadows in ghosts.” A few weeks ago here I wrote about how AI/LLM search responses can resemble our traditional search foundations – “Markovian ghosts“, so […]
August 22, 2026
An archer smoothly picks up his arrow, bow in hand. He slots the arrow in place and confidently pulls it back into position. Taking […]
August 15, 2026
“To aim at.” If you look at the etymology (word origin) of the word “stochastic” you will find many interpretations and among them you’ll find […]
July 25, 2026
“Read between the lines.” “In an ever changing world/landscape.” “In a nutshell..” Clichés. Being exposed to a term or phrase so much […]
July 17, 2026
Walks. A starting point, a destination — and a path connecting the two. Every story has a beginning, middle and end and a walk […]
July 11, 2026
“Finding a basis”. “Looking for a basis.” “What is the basis for this argument?” “Is this cash basis or accrual?” “Basis” is […]
June 19, 2026
Location, location, location. I mentioned in my opening post on this site how I’ve spent a large majority of my time working with small businesses […]
June 12, 2026
Input. Output. A wild simplification to any system or function is that it’s a “box” of sorts that take in an input, performs some kind […]
June 6, 2026
The past few weeks I’ve covered quite a few areas of mathematics and how they connect with and relate to AI/LLM search spaces, so I want […]