July 25, 2026
“Read between the lines.” “In an ever changing world/landscape.” “In a nutshell..” Clichés. Being exposed to a term or phrase so much […]
July 17, 2026
Walks. A starting point, a destination — and a path connecting the two. Every story has a beginning, middle and end and a walk […]
July 11, 2026
“Finding a basis”. “Looking for a basis.” “What is the basis for this argument?” “Is this cash basis or accrual?” “Basis” is […]
June 19, 2026
Location, location, location. I mentioned in my opening post on this site how I’ve spent a large majority of my time working with small businesses […]
June 12, 2026
Input. Output. A wild simplification to any system or function is that it’s a “box” of sorts that take in an input, performs some kind […]
June 6, 2026
The past few weeks I’ve covered quite a few areas of mathematics and how they connect with and relate to AI/LLM search spaces, so I want […]
May 29, 2026
If you work online, in search or digital marketing in recent years it’s likely you’ve seen or heard the word “vector” or “vector space” thrown around […]
May 23, 2026
Metric. If you’ve worked in search/marketing this is a term that you should be familiar with and likely use everyday (and, perhaps, are exhausted by […]
May 15, 2026
A few weeks ago I wrote about a helpful mental model for SEO (and marketers for that matter): the idea that your content, web pages, websites […]
April 25, 2026
Surfaces. If you’ve been following along with posts on this blog, you’ve likely seen me mention the word “surface” or “surfaces” quite a bit. […]