May 29, 2026
If you work online, in search or digital marketing in recent years it’s likely you’ve seen or heard the word “vector” or “vector space” thrown around […]
May 23, 2026
Metric. If you’ve worked in search/marketing this is a term that you should be familiar with and likely use everyday (and, perhaps, are exhausted by […]
May 15, 2026
A few weeks ago I wrote about a helpful mental model for SEO (and marketers for that matter): the idea that your content, web pages, websites […]
April 25, 2026
Surfaces. If you’ve been following along with posts on this blog, you’ve likely seen me mention the word “surface” or “surfaces” quite a bit. […]
April 17, 2026
Take a deep breath. If you’ve been following along on this blog, the past few weeks have been a bit more heavy on technical & […]
April 11, 2026
I’ve written about a lot in this blog – from the challenges of measuring AI/LLM search spaces, to research that exposes the non-classical behavior in these […]
April 3, 2026
Gimmicks. Sadly in search (and digital marketing in general) gimmicks are everywhere. A gimmick, strictly speaking, is a method or tactic meant to temporarily […]
March 27, 2026
I tend to look at things from a 10,000 foot view on most things in the digital world. Whether it’s my mathematics background or my […]
March 19, 2026
The past few weeks have been a lot if you’ve been following along here. To catch up folks that might have missed a few bits […]
March 12, 2026
AI search visibility is a big talking point in the search world. Last week I mentioned how measuring these new search systems powered by AI […]