Uncertainty Archives | In Light Of Context

April 17, 2026

Published by Daniel A. Dahlen on April 17, 2026

Rigor: The Implications Of Contextuality & Observer-Dependent Outcomes In AI/LLM Search Spaces

Take a deep breath. If you’ve been following along on this blog, the past few weeks have been a bit more heavy on technical & […]

February 23, 2026

Published by Daniel A. Dahlen on February 23, 2026

The Little Things: Why You’re Having Such A Difficult Time Measuring AI Search Visibility

There’s been something bothering me in the search world. I’ve been (quietly) working in search & digital marketing for nearly 2 decades and the past […]