Harnessing Uncertainty

Inside the emergence of LLMs & AI spaces from search.

By Daniel A. Dahlen

With nearly 2 decades quietly working behind the scenes in the search marketing industry, inlightofcontext.com is my contribution from the large collection of notes, thoughts and predictions from that time, for posterity.

March 27, 2026

Published by Daniel A. Dahlen on March 27, 2026

Contextual Overlap: The Transformer, Attention Mechanism And Non-Classical Spaces

I tend to look at things from a 10,000 foot view on most things in the digital world. Whether it’s my mathematics background or my […]

March 19, 2026

Measurement Operators On AI/LLM Search Spaces: Finding A New Basis For AI Search Visiblity

Published by Daniel A. Dahlen on March 19, 2026

Measurement Operators On AI/LLM Search Spaces: Finding A New Basis For AI Search Visibility

The past few weeks have been a lot if you’ve been following along here. To catch up folks that might have missed a few bits […]

March 12, 2026

Decision Making And Asking The Right Questions When Measuring Search Visibility

Published by Daniel A. Dahlen on March 12, 2026

Decision Making: Asking The Right Questions About AI Search Visibility

AI search visibility is a big talking point in the search world. Last week I mentioned how measuring these new search systems powered by AI […]

March 3, 2026

Published by Daniel A. Dahlen on March 3, 2026

Breaking Bell: Revealing AI Search Visibility’s (Classical) Limitations

“If I have seen further, it is by standing on the shoulders of giants.” Last week’s post was many years in the making. In […]

February 23, 2026

Published by Daniel A. Dahlen on February 23, 2026

The Little Things: Why You’re Having Such A Difficult Time Measuring AI Search Visibility

There’s been something bothering me in the search world. I’ve been (quietly) working in search & digital marketing for nearly 2 decades and the past […]