April 3, 2026

High Fidelity Representation: Why Sound, Smart SEO Matters More Now Than Ever In The Age Of AI Search

Gimmicks.   Sadly in search (and digital marketing in general) gimmicks are everywhere.   A gimmick, strictly speaking, is a method or tactic meant to temporarily […]
March 19, 2026

Measurement Operators On AI/LLM Search Spaces: Finding A New Basis For AI Search Visibility

The past few weeks have been a lot if you’ve been following along here.   To catch up folks that might have missed a few bits […]
March 3, 2026

Breaking Bell: Revealing AI Search Visibility’s (Classical) Limitations

“If I have seen further, it is by standing on the shoulders of giants.”   Last week’s post was many years in the making.   In […]
February 23, 2026

The Little Things: Why You’re Having Such A Difficult Time Measuring AI Search Visibility

There’s been something bothering me in the search world.   I’ve been (quietly) working in search & digital marketing for nearly 2 decades and the past […]
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