April 3, 2026
Gimmicks. Sadly in search (and digital marketing in general) gimmicks are everywhere. A gimmick, strictly speaking, is a method or tactic meant to temporarily […]
March 27, 2026
I tend to look at things from a 10,000 foot view on most things in the digital world. Whether it’s my mathematics background or my […]
March 19, 2026
The past few weeks have been a lot if you’ve been following along here. To catch up folks that might have missed a few bits […]
March 12, 2026
AI search visibility is a big talking point in the search world. Last week I mentioned how measuring these new search systems powered by AI […]
March 3, 2026
“If I have seen further, it is by standing on the shoulders of giants.” Last week’s post was many years in the making. In […]
February 23, 2026
There’s been something bothering me in the search world. I’ve been (quietly) working in search & digital marketing for nearly 2 decades and the past […]






